How Jim Shore Figurines Saved Our Corporate Holiday Gifting

By Jane Smith

Last January — 2025, not 2024 — I sat in our shipping room surrounded by padded mailers and told my operations director, "I think we finally got this right." That might sound simple, but it was the first time I'd said it since taking over corporate purchasing in 2021.

The Disaster That Started It

For context, I'm the office administrator for a 300-person company across three locations. I manage all of our corporate gift and event purchasing — roughly $25,000 a year, spread across eight or nine vendors. When I started, I had a simple theory: save money, pick something generic, and nobody will really notice.

That theory died in December 2022.

I'd ordered 400 generic painted ornaments from a supplier I found through an online search. The product photos looked fine. The unit price was unbeatable — about $2.40 each. Then the shipment arrived. A third of the ornaments had chipped paint, the ribbons were falling apart, and more than 40 pieces had broken in transit. I spent the first three weeks of December filing claims, reordering replacements, and repackaging the survivors. My VP walked past my desk one afternoon and said, "Is there any way we can not do this again next year?" It wasn't a question.

Stumbling Onto Jim Shore Figurines

By mid-2023, I was determined to find something better. I spent evenings researching corporate gift ideas, checking supplier reviews, and asking other admins what worked for them. Jim Shore figurines kept coming up. A few people had gifted them to key clients. Collectors told me the pieces were genuinely worth displaying, not just shoved in a closet.

I'll be honest: when I first looked at Jim Shore xmas figurines, I assumed "collectible" was just marketing. I figured every brand slaps that label on to justify a higher price. I also had a bias against figurines as a category — my mental picture was dusty porcelain on grandma's shelf, not modern home decor.

Then I ordered a sample. The box was solid, properly padded, which already put it ahead of my previous experience. And the figurine itself — the hand-painting is visible up close, the weight feels substantial, the overall impression is "crafted" rather than "stamped." I remember sitting at my desk thinking, "oh. This is why people talk about these."

Lesson one: don't judge a product category by its cheapest versions. That's like assuming all wine is bad because you only ever tried the kind from a box.

The Vintage Connection

As I dug deeper, I encountered the world of vintage Jim Shore figurines. Some collectors specifically hunt for earlier pieces, and the enthusiasm is real. I wasn't about to suggest buying rare vintage items for client gifts — logistically and financially, that makes no sense. But the existence of a collector community tells you something important about a brand: people don't collect things they feel neutral about.

That's a bigger deal in B2B gifting than you'd think. Your clients get dozens of generic branded gifts every December — candles, calendars, another mug. A figurine from a brand with genuine collectible status stands out. It does.

A Random Detour: Needlepoint vs. Cross Stitch

This is where a seemingly unrelated conversation changed my thinking. My colleague Dana was organizing a small team workshop and asked whether needlepoint or cross stitch would suit a group of beginners. I had no idea. So I researched it, and I'll save you the five hours I spent on craft forums:

If you've been wondering "needlepoint vs cross stitch which is easier" — cross stitch wins for most beginners. It's grid-based: you count fabric squares and make X-shaped stitches on a structured pattern. Mistakes are easy to fix. Needlepoint uses an open canvas, a wider range of stitches, and more technique. Both produce beautiful results, but they demand different levels of commitment.

Here's the part that stuck with me. Dana and I talked about whether craft kits make good gifts, and I realized something simple but important: a craft kit is a project. The recipient has to put in hours of effort before they get the payoff. Some people love that. But in corporate gift-giving, most people don't want homework.

That pushed me further toward the figurines. A Jim Shore piece arrives finished. It's home decor immediately — no assembly, no learning curve, no "I'll finish it someday" guilt. That's a real advantage, even though it's not the kind of thing you'd put on a spec sheet.

The Decision and the Second Mistake

I went back and forth for two weeks between two options.

Option A was a mid-range safe gift — custom mugs or drinkware. Budget-friendly, familiar, and completely forgettable.

Option B was Jim Shore xmas figurines as our premium gift for top clients. The unit cost was roughly twenty times what I'd paid for the cheap ornaments. There was real budget risk and some internal skepticism. But the more I researched, the more the pieces felt like the kind of things people actually keep.

The deciding factor was that Jim Shore has custom corporate gift options. We could select specific figurines that fit our client profile, order at a tier that made sense, and treat the whole thing as a structured gifting program rather than a one-off purchase. That made the conversation with finance a lot easier.

By October 2023, the plan was set: 50 premium Jim Shore figurines for key clients, plus a curated selection of home decor accessories for our employee holiday packages. Total figurine spend: just over $6,000.

And then I made mistake number two.

I knew I should have asked for delivery dates in writing. But our sales contact was friendly on the phone, the order was placed more than six weeks in advance, and I thought, "what are the odds this goes wrong two years in a row?" Well. The odds found me.

Our shipment sat at a regional sorting facility for six extra days. Six days doesn't sound bad until you realize it put the delivery three days after our client holiday luncheon — the entire reason we'd ordered that far in advance.

I called our Jim Shore contact, slightly panicked (fine, very panicked). To their credit, they arranged a split shipment: a smaller batch air-shipped in time for the luncheon, with the main order following on the original route. It cost a few hundred dollars extra in shipping. I would've paid double that without blinking. And I've never again trusted a verbal delivery estimate.

For context on why shipping costs matter here: it's not just the freight. It's the packaging. A figurine needs a structured box, protective inserts, and insurance if you're smart. USPS pricing effective January 2025 is $0.73 for a First-Class letter and $1.50 for a large envelope (Source: usps.com/stamps) — but a properly padded figurine box is package territory, which runs more. Budget for it.

What Happened Next

The response to the 2023 gifts was the best I've seen in this job. Out of 50 client gifts, I got 14 direct emails from clients mentioning the figurine, unprompted. Two prospects brought it up in January sales meetings because they'd seen it on a client's desk. A figurine sitting out in the open was doing marketing work for us in January. That never happened with a branded mug.

There was also a personal moment. A woman from our finance team, who I'd only ever exchanged polite nods with, spotted the client order in our office and spent a full coffee break telling me about collecting vintage Jim Shore figurines at estate sales. It was human and friendly and genuinely lovely — and it reminded me that this brand has fans, not just customers.

So We Did It Again

In 2024, we repeated the strategy with two changes: written delivery confirmation (obviously) and a two-week buffer in the timeline. The process was smoother, the response was equally positive, and I didn't spend December in a state of quiet panic.

If you're managing corporate gifts and wondering whether something like this is worth it, here are the lessons I'd pass along:

  • Cheap gifts cost more than their price tag. The hours I lost to claims and reorders in 2022 were worth more than the money I'd saved.
  • Brand collectibility isn't everything, but it's real. It signals quality and staying power, and it changes how recipients perceive the gift.
  • Don't ignore the "finished product" factor. Gifts that require effort from the recipient have a different psychological value. Know what you're choosing.
  • Always confirm delivery schedules in writing. One phone call is not a guarantee. I learned that the hard way.

Bottom Line

Switching to Jim Shore figurines wasn't my cheapest decision. It wasn't even an easy one — I genuinely lost sleep over the budget. But it was the most efficient decision I've made in this role. Fewer problems, fewer follow-ups, fewer replacements, and dramatically better feedback from the people the gifts were meant for. In procurement, that's what efficiency actually means: not the lowest number on an invoice, but the least wasted effort across the whole process.

If you're an admin buyer stuck between the safe, forgettable option and something with actual character, compare them honestly. Sometimes the more expensive piece is the better deal — not because of what it costs, but because of what it does.

Now if you'll excuse me, I have a delivery status page to refresh. Some habits are worth keeping.

Jane Smith

Jane Smith

I’m Jane Smith, a senior content writer with over 15 years of experience in the packaging and printing industry. I specialize in writing about the latest trends, technologies, and best practices in packaging design, sustainability, and printing techniques. My goal is to help businesses understand complex printing processes and design solutions that enhance both product packaging and brand visibility.